In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel's brand identity in addition to increasing booking rates and guest satisfaction. READ MORE
HOTEL BUSINESS REVIEW
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Frontline hospitality managers and their workers are experiencing a range of issues, which include low tips, burnout, and low employee engagement. Now, new survey results from Axonify highlight how these ongoing issues are impacting hospitality workers, as well as the actions their employers can take to lighten the workload and help their organization determine a better path forward. READ MORE
Workplace culture is, primarily, the personality of an organization from the employee perspective. Understanding how to build an effective culture is essential to organizational success and if we use this definition, ensuring that culture is aligned with employees as intended is critical to success in all business, but especially in hospitality. Learning how to cultivate a positive an effective work culture is difference making in today's economic environment. READ MORE
Hotels are prime targets for cyberattacks due to their reliance on connected devices and sensitive guest data. The hospitality industry faces significant threats like ransomware and data breaches, leading to financial losses and reputational damage. Collaboration and information sharing are crucial for effective cybersecurity. By joining industry groups like RH-ISAC, hotels can access valuable threat intelligence and strengthen their defenses against cyberattacks. READ MORE
The hospitality industry has historically played a role in promoting cross-cultural understanding. Western brands have thrived in China, but recent geopolitical tensions and regulatory challenges have led to declines in foreign investment, student exchanges, and tourism. Despite these challenges, sectors like hospitality and biotech continue to see opportunities in China's vast market and talent pool, although the future of Western engagement in China remains uncertain. READ MORE
Social media is more than pictures and hashtags, it's a strategic marketing channel where every post can turn casual scrollers into future guests via organic social, paid social advertising, and influencer marketing. Common pitfalls, like relying too heavily on AI or treating your Instagram like a bulletin board should be avoided. An adept team can turn social media into a revenue generating platform in its own right. READ MORE
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Consumers demand it. Marketing teams see results from it. Now, personalized marketing is a reality in the hospitality industry, thanks to today's modern technology stack and a better understanding of how to create a custom path to purchase. Here's how hotels and resorts are leveraging personalized marketing at scale to increase conversion rates, grow revenue and build loyalty. READ MORE
While travel is on the rise, today's hotel guests have changed. Properties are finding they must adapt their loyalty programs and marketing strategies to engage with them. By selecting the right solution set for their properties, hoteliers can learn more about their guests, create more upsell opportunities, and capture more of the guest spend. From booking to post-stay communication, and to wedding groups, hotels have the ability to create exceptional experiences. READ MORE
